On May 15, Safe Haven Family Shelter hosted a panel discussion during a session of the CNM Bridge to Excellence conference. We are using this blog entry as a recap of our session for both those who attended our session and anyone else who has an interest in the topic! Below you will find sections that include our session title and summary, panelists (with contact information), links to our presentation materials and other links/resources. We hope to use the comments section to continue our discussion and to answer questions about our session at the CNM Bridge to Excellence Conference.
Design-a-thon: 30 Volunteers. 24 Hours. 1 Mission.
(A Story of Crowdsourcing, Creativity and Innovation)
A New Website. Two Brochures. Marketing Strategy. Two Videos. Three display ads.
This is a wish list that many nonprofits create but do not have the resources or time to make happen – especially not all at once. Safe Haven Family Shelter became the beneficiary of all of these items in only 24 hours! Yes, really, 24 hours.
Safe Haven Family Shelter became the recipient of the 2nd Annual Design-a-thon sponsored by Geek for Good and Civic Actions led by Ian Rhett, Bruce Stanley and Jessica Murray. What’s a design-a-thon? A great question that we also asked when approached with this concept. Design-a-thon is a crowdsourcing model that brought 30 volunteers together for 24 hours to create a website and marketing materials for our nonprofit organization. Does the sound of it make you nervous? Us too! But when 30 extremely talented professionals came together with our own staff and board for 24 hours, we worked together collaboratively to make quick decisions and accept new ideas. It was an incredible experience and had created amazing results. It wasn’t all smooth—we hit a few bumps in the road (aka creative direction change at 1 a.m.), but the journey was worth it.
In this session we shared our design-a-thon experience, reveal the materials that resulted from this crowdsourcing experience and explored how other nonprofits could use the crowdsource/design-a-thon model (on a smaller scale) as an innovative way to complete a pressing marketing or creative project. Nonprofits often get caught in the cycle of planning to plan to plan their new marketing materials. And then they have to tackle the question of time and money to achieve these goals. Thise innovative concept of design-a-thon and crowdsourcing can be a means to gain new materials with a quick turnaround and small monetary investment.
Links to our presentation materials:
Talk Amongst Ourselves:
Let’s keep the discussion going. Please use the comments section to ask questions, request information or leave a general comment.